About
WWF began as a protector of iconic species like the panda. Today, their mission has grown much larger.
Nature loss and climate change now threaten all life on Earth. In response, WWF is taking bold action with a clear goal: to make the world Nature Positive.
This means not just halting the destruction of nature, but actively reversing it — restoring ecosystems, protecting biodiversity, and ensuring a thriving planet for future generations.
WWF is committed to creating a future where both people and nature can flourish.